About Recurso

MEET THE FOUNDER

Cassy Velez

Cassy has over 15 years of experience in business operations, and her work with Recurso is rooted in a deep understanding of what it really takes to keep things moving smoothly. From large corporations to independent agencies, Cassy's experience runs the gamut. She's taken on hiring, team leadership, customer experience, systems development, daily operations, and more.

She's a mom of three, and her previous experiences as a thriving single parent have taught her how valuable time is, leading to her goal of giving business owners more time back in their day.

Cassy holds insurance licenses for the state of Arizona, and is fluent in Spanish. In her down-time, she enjoys off-roading, photography, and candle-making.

ABOUT THE BRAND

About Recurso Ops

Launched in 2026, Recurso Ops was founded to support and partner with leaders who are ready to operate more efficiently, scale with intention, and reclaim their time - both in-office and out. By bringing structure to the day-to-day, streamlining workflows, and managing the details that keep things moving, Recurso Ops focuses on helping business owners step out of the weeds and back into their role as leaders.

Every partnership starts with a deep understanding of how a business truly operates: what's working, what's not, and where the business is headed. Then, where Recurso can fill in as the missing piece, walking alongside you toward success.

From there, thoughtful processes and systems are implemented, tasks are delegated, and consistent momentum is created.

Because building a business should create freedom; not take it away.